![]() ![]() Motivations for such manipulations vary, from a desire to sell products to a simple desire to maintain the status quo. However, the bourgeoisie relate it to a new signified: the idea of healthy, robust, relaxing experience. ![]() A picture of a full, dark bottle is a signifier that relates to a specific signified: a fermented, alcoholic beverage. Barthes explained that these bourgeois cultural myths were "second-order signs," or "connotations. He found semiotics, the study of signs, useful in these interrogations. ![]() , that wine can be unhealthy and inebriating). For example, the portrayal of wine in French society as a robust and healthy habit is a bourgeois ideal that is contradicted by certain realities (i. Today Barthes's many monthly contributions that were collected in his Mythologies (1957) frequently interrogated specific cultural materials in order to expose how bourgeois society asserted its values through them. ![]()
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